This is the same facility currently producing the 2003 Cadillac CTS sedan. The luxury crossover vehicle will be built at GM’s new state-of-the-art Lansing Grand River Assembly Plant facility. The second and third letters stand for “reconfigurable” and “crossover.” The SRX name is consistent with the Cadillac product naming strategy. The SRX will bridge between Cadillac’s premium entry- and full-size sedans and its utilities. The Cadillac SRX is the division’s first-ever luxury crossover vehicle and its introduction positions Cadillac to compete in a segment it is not in today. SRX will be another boldly designed product from Cadillac featuring unique product innovations that will allow us to expand our portfolio and attract new customers,” said LaNeve. “This newest addition to the Cadillac family will demonstrate that we’re unafraid to lead in styling, performance and functionality. “The Cadillac SRX was inspired by the 2001 Cadillac concept car, the Vizon,” said Mark LaNeve, Cadillac general manager, in a speech given at the Automotive News World Conference in Dearborn, MI. It is expected to hit the market during the first half of 2003. The Cadillac SRX is one of five all-new Cadillac products planned for production during the next 18 months. 15, 2002, it will enter one of the fastest emerging market segments with the production of an all-new luxury crossover vehicle, named “SRX.” “Being fully electric gave us the freedom to reinvent and push the boundaries with a very distinctive avant-garde design.Cadillac, a GM division, announced on Jan. “The front grille is a total reinvention, the integration of high-end technology artfully integrated with a very sculptural and proud front end that blurs the limits between the different elements,” Debellis explains. Yet the Celestiq still stays true to long-entrenched Cadillac design cues such as strong vertical lighting signatures and a familiar front face, although the latter is reimagined for electrification since large air intakes aren’t needed. In a time when many EVs are shifting to cab-forward designs, Cadillac kept a strong cab-rearward stance with the Celestiq-think muscular rear haunches-with a fastback glass roof that evokes shades of a modern Porsche 928. Credit: CadillacĪ careful blend of past and future defines the Celestiq, with its low, wide proportions enabled by GM’s Ultium electric platform, the same that underpins the Cadillac Lyriq crossover and the new battery-powered GMC Hummer. The unnamed EV crossover concept that Caddy debuted early this year offers one overlooked detail - a light-up Cadillac logo set in an all-new design. The all-electric Cadillac Celestiq concept. This New Lightweight Electric Motorcycle Uses Aerospace Know-How to Reach 75 MPHīentley's First All-Electric Car Has Been Pushed Back to 2026 “It was the opportunity for a rebirth of the brand.”ĭrake's Music Video for 'Sticky' Showcases Virgil Abloh's Mercedes-Maybach Off-Road Concept “The future of Cadillac design changed when we made the decision to go all electric,” Magalie Debellis, head of Cadillac Advanced Design, tells Robb Report. We’re hoping things are different this time around with the Celestiq, a sleek, fastback grand tourer that herald’s Cadillac’s shift to electrification, and perhaps the strongest push yet to resurrect the brand’s glory days. Yet despite the bold and often polarizing design concepts, such as the spaceship-like Voyage of the 1980s, the sinister Cien of the early 2000s and the elegant Elmiraj from 2013, Cadillac’s production cars often failed to measure up to the promises made by their eye-catching prologues. Over the past decades, the automaker rolled out show cars that promised to turn the hearts of the country-and the world-back to Detroit sheet metal. It’s been more than half a century since Cadillac dominated the US luxury market.
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